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As positive member experiences are created, healthy habits over time are established and maintained.

The arrival of new members offers new opportunities that managers have to take advantage of so that these new members stay with the club. Undoubtedly, the planning and execution of the induction program plays a fundamental role in this process.

Lowfit is an exemplary club when designing and carrying out an induction process.As the manager of the Dos Hermanas location, José Blanes comments: “At Lowfit clubs, we consider that one of the biggest keys to ensure that members stay longer with us resides in increasing the number of interactions between members and staff. This allows you to get to know them better, give them what they need and find out whether we are meeting their expectations, with the aim of getting them to renew their membership or improve service.”

Success Story| How Lowfit’s Induction Plan Creates Member Loyalty
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