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A well-planned and executed induction process should consist of intertwining positive experiences for members that reinforce one another, both inspiring and building up confidence in your club.

This eBook will give you all the ins and outs to creating an induction plan that generates member retention in the first 60 days at your club. A well-planned and executed induction process should consist of intertwining positive experiences for members that reinforce one another, both inspiring and building up confidence in your club. These experiences that provide assurance, expertise and a feeling of belonging in a timely and logical fashion are at the core of a successful retention strategy.

In this digital content, contemplated for managers and coordinators, we have highlighted various situations that many new members experience that have negatively affected their retention. We will address the appropriate ways to prevent these situations and how to lay the foundation for member loyalty based on a promising initial impression. In this document, you will also have access to the Lowfit case study, which showcases how this chain has implemented an exemplar induction program. As the Manager of the Lowfit club Dos Hermanas, José Blanes, states, “At Lowfit, we believe one of the biggest keys to making sure that a member stays with us longer resides in increasing the number of interactions between members and staff. This allows you to get to know and serve them better and find out whether we are meeting their expectations, with the aim of getting them to continue their membership or help us improve.”

eBook | The First 60 Days: Path to Member Loyalty
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